All Screen Sizes

Home page, Interior pages, Network

Rectangle

Dimension: 300×250

File Size: 150kb max

File Format: JPG, PNG, GIF, HTML5

Animation: GIF, HTML5

Animation Length: 15 sec max

IBV Compatible

300x250-gray.jpg

All Screen Sizes

Home page, Interior pages, Network

Leaderboard

Dimension: 728×90

File Size: 150kb max

File Format: JPG, PNG, GIF, HTML5

Animation: GIF, HTML5

Animation Length: 15 sec max

728x90-gray.jpg

Mobile Only

Home page, Interior pages, Network

Mobile Banner

Dimension: 320×50

File Size: 60kb max

File Format: JPG, PNG, GIF, HTML5

Animation: GIF, HTML5

Animation Length: 15 sec max

320x50-gray.jpg

Desktop Only

Interior pages, Network

Half Page

Dimension: 300×600

File Size: 150kb max

File Format: JPG, PNG, GIF, HTML5

Animation: GIF, HTML5

Animation Length: 15 sec max

IBV Compatible

300x600-gray.jpg

Desktop Only

Network only

Wide Sky

Dimension: 160×600

File Size: 150kb max

File Format: JPG, PNG, GIF, HTML5

Animation: GIF, HTML5

Animation Length: 15 sec max

160x600-gray.jpg

Desktop Only

Home page, Interior pages, Network

Billboard

Dimension: 970×250

File Size: 250kb max

File Format: JPG, PNG, GIF, HTML5

Animation: GIF, HTML5

Animation Length: 15 sec max

IBV Compatible

970x250-gray.jpg

Desktop Only

Home page, Interior pages

Adhesion

Dimension: 970×90

File Size: 150kb max

File Format: JPG, PNG, GIF, HTML5

Animation: GIF, HTML5

Animation Length: 15 sec max

This unit remains visible at the bottom of the browser window at all times.

970x90-gray.jpg

Mobile Only

Home page, Interior pages

Mobile Adhesion

Dimension: 320×50

File Size: 60kb max

File Format: JPG, PNG, GIF, HTML5

Animation: GIF, HTML5

Animation Length: 15 sec max

This unit remains visible at the bottom of the browser window at all times.

320x50-gray.jpg

Desktop Only

Interior pages only

Portrait

Dimension: 300×1050

File Size: 250kb max

File Format: JPG, PNG, GIF, HTML5

Animation: GIF, HTML5

Animation Length: 15 sec max

IBV compatible

No expansion

300x1050-gray.jpg

Premium OmniScreen Digital Out of Home

Advance Premium OmniScreen (Digital out-of-home or DOOH) advertising is a form of advertising that uses digital displays to deliver messages to consumers in public places. Our ads can be found on billboards, bus shelters, train stations, airports, gas pumps, bars, colleges & universities, and other high-traffic areas. The media can be static display or video, depending on the type of screen.

More details on ad specs can be found here on Starting Point.

Design Best Practices

Follow the workflow here.
A reference sheet with all of the creative best practices can be downloaded here.

Click here to view creative examples from an outside agency.

 

Key takeaways:

  • Keep it simple
  • Bold colors, contrast
  • Headline, subhead, CTA should be no more than 8-12 words total
  • Fonts with high visibility
  • Creative to match the audience targeted
  • QR codes add interactivity

For videos: 

  • If the venue type doesn’t allow for audio, the video will be auto muted by the venue
  • For best practices, include captions if audio is in the video

More tips and tricks on designing high-performing creative for Digital Out of Home are here.

Static

Bulletin

Dimension: 1400×1400

File Size: 10mb max

File Format: JPG

Color Space: RGB

Static

Poster

Dimension: 640×640

File Size: 200kb max

File Format: JPG

Animation: None

Static or Video

Rectangle

Static

Dimension: 1280×960

File Size: 10mb max

File Format: JPG

Color Space: RGB

Video

Aspect Ratio: 4:3

File Size: 50mb max

File Format: MP4

Video Length: 15 sec or 30 sec

Static or Video

Landscape Orientation

Static

Dimension: 1920×1080

File Size: 10mb max

File Format: JPG

Color Space: RGB

Video

Aspect Ratio: 16:9

File Size: 50mb max

File Format: MP4

Video Length: 15 sec or 30 sec

Static or Video

Portrait Orientation

Static

Dimension: 1920×1080

File Size: 10mb max

File Format: JPG

Color Space: RGB

Video

Aspect Ratio: 9:16

File Size: 50mb max

File Format: MP4

Video Length: 15 sec or 30 sec

Static Only

Includes 5 units:

  • Bulletin
  • Poster
  • Static Rectangle
  • Static Landscape
  • Static Portrait

Video Only

Includes 5 units:

  • Bulletin (static unit)
  • Poster (static unit)
  • Video Rectangle
  • Video Landscape
  • Video Portrait

Static & Video

Includes all 8 units:

  • Bulletin
  • Poster
  • Static Rectangle
  • Static Landscape
  • Static Portrait
  • Video Rectangle
  • Video Landscape
  • Video Portrait

Online Impressions Newsletter

Design Best Practices

  • All creative requires a border
  • Ads with a predominantly white background will be rejected

Static

Sponsorship

Dimension: 330×50

File Size: 60kb max

File Format: GIF

Animation: None

Font Family: Sans-serif (Arial preferred), all caps

Font Size: 16pt

Color: transparent background with black text and white outline

This unit does not click through.

newsletter_sponsorship_cropped.jpg

Static

Rectangle

Dimension: 300×250

File Size: 150kb max

File Format: JPG

Animation: None

newsletter-300x250

Static

Marquee

Dimension: 970×250

File Size: 250kb max

File Format: JPG

Animation: None

newsletter-970x250

Static

Native Display

Dimension: 1200×628

File Size: 1200kb max

File Format: JPG

Animation: None

Static

Mobile Impact

This unit is mobile-only

Dimension: 970×550

File Size: 250kb max

File Format: JPG

Animation: None

Nova

Nova enables advertisers to promote social media posts from their Facebook, Instagram, Twitter, LinkedIn, Pinterest, TikTok, Snapchat, or YouTube posts as display ads on our O&O publisher sites and Extended Reach network.   

More details on ad specs can be found here on Starting Point.

Static

Logo

Dimension: 500×500

File Size: 2mb max

File Format: JPG or PNG

This is a required unit

Static

Image

Dimension: 640×640

File Size: 2mb max

File Format: JPG, PNG, or GIF (static or animated)

 

Video

Video

Aspect Ratio: 16:9, 9:16, or 1:1

Dimension: 720×404, 404×720, or 480×480 

File Size: 3mb max

File Format: MP4

Video Length: 15 sec max

Sound: Optional, but recommended*

Text Overlay: Optional, but recommended

Captions: Optional, but recommended

*Sound is auto off on these units

 

eCircular

Digitized eCircular Ad is one that a client can use to run their weekly specials online, for example a weekly grocery circular or a traditional print insert.  The ad runs at the bottom of articles within the center content well.  This is a good strategy to take to clients that have traditionally used print circulars in their advertising. It is ideal to have a call with the creative team prior to submitting your eCircular request.

More details on ad specs can be found here on Starting Point.

Static

eCircular

Dimension: 540×1800 

File Size: 1200kb

File Format: JPG, PNG, or HTML5

Animation: 15 sec max

 

 

 

Static

Mobile eCircular

This unit is mobile-only

Dimension: 320×1067 

File Size: 1200kb

File Format: JPG, PNG, or HTML5

Animation: 15 sec max

Optimized Creative

Optimized Creative can help you scale and increase your campaign’s performance. Instead of uploading static creatives in various sizes, you upload a group of assets (images, logos, headlines, and so on). Each time your ad shows, Google chooses the right combination of assets for each ad size.

More details on ad specs can be found here on Starting Point.

Static

Logo

Dimension: 128×128 and 512×128

Max File Size: 1200kb

File Format: JPG or PNG

Animation: nones

Up to 5 Logos of each size

 

Static

Images

Dimension: 627×627 and 1200×627

Max File Size: 1200kb

File Format:  JPG or PNG

Animation: none

Recommendation: 5 or more of each size

Up to 15 Images of each size

 

Fixed Page Roadblock or Takeover

Fixed Homepage Takeover

Desktop

On desktop devices, this product requires the following ad units:

Default units are listed first. 

*Additional 2 rectangle designs if requested

**This unit built only if requested.

Mobile

On mobile devices, this product requires the following ad units:

Default units are listed first.

*This unit built only if requested.

homepage-takeover-mobile-full-aug2023

Fixed Homepage Adhesion Only

Desktop

On desktop devices, this product requires the following ad units:

Default units are listed first. 

Mobile

On mobile devices, this product requires the following ad units:

Default units are listed first.

homepage-takeover-mobile-adhesiononly-aug2023

Fixed Interior / Index Page

Desktop

On desktop devices, this product requires the following ad units:

Default units are listed first. 

*This unit built only if requested.

interior-page-takeover

Mobile

On mobile devices, this product requires the following ad units:

Default units are listed first.

*This unit built only if requested.

homepage-roadblock-mobile