Digital Display
All Screen Sizes
Home page, Interior pages, Network
Rectangle
Dimension: 300×250
File Size: 150kb max
File Format: JPG, PNG, GIF, HTML5
Animation: GIF, HTML5
Animation Length: 15 sec max
IBV Compatible
All Screen Sizes
Home page, Interior pages, Network
Leaderboard
Dimension: 728×90
File Size: 150kb max
File Format: JPG, PNG, GIF, HTML5
Animation: GIF, HTML5
Animation Length: 15 sec max
Mobile Only
Home page, Interior pages, Network
Mobile Banner
Dimension: 320×50
File Size: 60kb max
File Format: JPG, PNG, GIF, HTML5
Animation: GIF, HTML5
Animation Length: 15 sec max
Desktop Only
Interior pages, Network
Half Page
Dimension: 300×600
File Size: 150kb max
File Format: JPG, PNG, GIF, HTML5
Animation: GIF, HTML5
Animation Length: 15 sec max
IBV Compatible
Desktop Only
Network only
Wide Sky
Dimension: 160×600
File Size: 150kb max
File Format: JPG, PNG, GIF, HTML5
Animation: GIF, HTML5
Animation Length: 15 sec max
Desktop Only
Home page, Interior pages, Network
Billboard
Dimension: 970×250
File Size: 250kb max
File Format: JPG, PNG, GIF, HTML5
Animation: GIF, HTML5
Animation Length: 15 sec max
IBV Compatible
Desktop Only
Home page, Interior pages
Adhesion
Dimension: 970×90
File Size: 150kb max
File Format: JPG, PNG, GIF, HTML5
Animation: GIF, HTML5
Animation Length: 15 sec max
This unit remains visible at the bottom of the browser window at all times.
Mobile Only
Home page, Interior pages
Mobile Adhesion
Dimension: 320×50
File Size: 60kb max
File Format: JPG, PNG, GIF, HTML5
Animation: GIF, HTML5
Animation Length: 15 sec max
This unit remains visible at the bottom of the browser window at all times.
Desktop Only
Interior pages only
Portrait
Dimension: 300×1050
File Size: 250kb max
File Format: JPG, PNG, GIF, HTML5
Animation: GIF, HTML5
Animation Length: 15 sec max
IBV compatible
No expansion
Premium OmniScreen Digital Out of Home
Advance Premium OmniScreen (Digital out-of-home or DOOH) advertising is a form of advertising that uses digital displays to deliver messages to consumers in public places. Our ads can be found on billboards, bus shelters, train stations, airports, gas pumps, bars, colleges & universities, and other high-traffic areas. The media can be static display or video, depending on the type of screen.
More details on ad specs can be found here on Starting Point.
Design Best Practices
Follow the workflow here.
A reference sheet with all of the creative best practices can be downloaded here.
Click here to view creative examples from an outside agency.
Key takeaways:
- Keep it simple
- Bold colors, contrast
- Headline, subhead, CTA should be no more than 8-12 words total
- Fonts with high visibility
- Creative to match the audience targeted
- QR codes add interactivity
For videos:
- If the venue type doesn’t allow for audio, the video will be auto muted by the venue
- For best practices, include captions if audio is in the video
More tips and tricks on designing high-performing creative for Digital Out of Home are here.
Static
Bulletin
Dimension: 1400×1400
File Size: 10mb max
File Format: JPG
Color Space: RGB
Static
Poster
Dimension: 640×640
File Size: 200kb max
File Format: JPG
Animation: None
Static or Video
Rectangle
Static
Dimension: 1280×960
File Size: 10mb max
File Format: JPG
Color Space: RGB
Video
Aspect Ratio: 4:3
File Size: 50mb max
File Format: MP4
Video Length: 15 sec or 30 sec
Static or Video
Landscape Orientation
Static
Dimension: 1920×1080
File Size: 10mb max
File Format: JPG
Color Space: RGB
Video
Aspect Ratio: 16:9
File Size: 50mb max
File Format: MP4
Video Length: 15 sec or 30 sec
Static or Video
Portrait Orientation
Static
Dimension: 1920×1080
File Size: 10mb max
File Format: JPG
Color Space: RGB
Video
Aspect Ratio: 9:16
File Size: 50mb max
File Format: MP4
Video Length: 15 sec or 30 sec
Static Only
Includes 5 units:
- Bulletin
- Poster
- Static Rectangle
- Static Landscape
- Static Portrait
Video Only
Includes 5 units:
- Bulletin (static unit)
- Poster (static unit)
- Video Rectangle
- Video Landscape
- Video Portrait
Static & Video
Includes all 8 units:
- Bulletin
- Poster
- Static Rectangle
- Static Landscape
- Static Portrait
- Video Rectangle
- Video Landscape
- Video Portrait
Online Impressions Newsletter
Design Best Practices
- All creative requires a border
- Ads with a predominantly white background will be rejected
Static
Sponsorship
Dimension: 330×50
File Size: 60kb max
File Format: GIF
Animation: None
Font Family: Sans-serif (Arial preferred), all caps
Font Size: 16pt
Color: transparent background with black text and white outline
This unit does not click through.
Static
Rectangle
Dimension: 300×250
File Size: 150kb max
File Format: JPG
Animation: None
Static
Marquee
Dimension: 970×250
File Size: 250kb max
File Format: JPG
Animation: None
Static
Native Display
Dimension: 1200×628
File Size: 1200kb max
File Format: JPG
Animation: None
Static
Mobile Impact
This unit is mobile-only
Dimension: 970×550
File Size: 250kb max
File Format: JPG
Animation: None
Nova
Nova enables advertisers to promote social media posts from their Facebook, Instagram, Twitter, LinkedIn, Pinterest, TikTok, Snapchat, or YouTube posts as display ads on our O&O publisher sites and Extended Reach network.
More details on ad specs can be found here on Starting Point.
Static
Logo
Dimension: 500×500
File Size: 2mb max
File Format: JPG or PNG
This is a required unit
Static
Image
Dimension: 640×640
File Size: 2mb max
File Format: JPG, PNG, or GIF (static or animated)
Video
Video
Aspect Ratio: 16:9, 9:16, or 1:1
Dimension: 720×404, 404×720, or 480×480
File Size: 3mb max
File Format: MP4
Video Length: 15 sec max
Sound: Optional, but recommended*
Text Overlay: Optional, but recommended
Captions: Optional, but recommended
*Sound is auto off on these units
eCircular
Digitized eCircular Ad is one that a client can use to run their weekly specials online, for example a weekly grocery circular or a traditional print insert. The ad runs at the bottom of articles within the center content well. This is a good strategy to take to clients that have traditionally used print circulars in their advertising. It is ideal to have a call with the creative team prior to submitting your eCircular request.
More details on ad specs can be found here on Starting Point.
Static
eCircular
Dimension: 540×1800
File Size: 1200kb
File Format: JPG, PNG, or HTML5
Animation: 15 sec max
Static
Mobile eCircular
This unit is mobile-only
Dimension: 320×1067
File Size: 1200kb
File Format: JPG, PNG, or HTML5
Animation: 15 sec max
Video Products
In-Banner Video
For detailed specifications for providing assets to the Creative Production Team for HTML5 ads, please refer to page 3 of the HTML5 Specs Guide.
When providing a video asset for in-banner video, we will need the following:
Aspect Ratio: 16:9, 9:16, 1:1, 4:3, and 6:5
File Format: MOV, MP4*
Frame Rate: 30fps
File Size: < 4mb
- Larger file sizes are accepted, but will be compressed below 4mb by the Ad Production team prior to placement in the ad.
Video Length: 15 seconds max
Video will be user initiated per ad server requirements.
*A video file is required. We cannot accept a link to a hosted video (YouTube, Vimeo, etc.).
Instory/Outstream
Served on Owned & Operated sites. This product displays on article pages and load automatically when a user scrolls down.
Aspect Ratio: 16:9
File Size: 50mb
File Format: MP4, MOV
Video Length: 15 or 30 seconds recommended*
*Longer than 30 seconds may impact completion rates and performance.
Aspect Ratio
Video sizing is expressed as an aspect ratio, which is the ratio of a video’s width to its height.
Because aspect ratio is scalable, different pixel dimensions can have the same aspect ratio.
Below are some commonly used pixel dimensions with their corresponding aspect ratio.
Pixel dimensions that are 16:9
- 1920×1080
- 960×540
Pixel dimensions that are 1:1
- 1080×1080
- 540×540
Pixel dimensions that are 4:5
- 1080×1350
- 768×960
In-Stream Video
For premium mobile location targeting.
Aspect Ratio: 16:9
File Size: 10mb
File Format: MP4, VAST
Video Length:
- 15 seconds – non-skippable
- 30 seconds – skippable after 5 sec
OTT/CTV/TVE
Audience Extension only.
Aspect Ratio: 16:9
File Size: 100mb
Frame Rate: 30FPS
File Format: MP4 recommended
- Also accpeted: X-FLV, webM, WMV, OGG, MPEG, Quicktime, 3GPP, M4V, MOV, VAST 2.0, VAST 3.0
Video Length: 15 or 30 sec only
Bitrate: 14MBPS
Resolution: 720p or higher
Scan Type: Progressive Scan
YouTube
Please note these are YouTube specs for Creative. The Creative team will edit provided videos to these specs so Ad Ops can fulfill the YouTube products. The Creative team must receive a video file. Creative cannot rip existing YouTube video links without violating Google’s terms and conditions. If you have YouTube fulfillment questions, please visit Starting Point via SharePoint here.
Specs Disclaimer: Youtube updates their specs frequently. To see the most up-to-date specs for Youtube products click here.
TrueView In-Stream
Aspect Ratio: 16:9
File Size: < 256 GB
File Format: MOV, MP4, MPEG4, AVI, WMV, FLV, 3GPP, webM
Video Length: 12 sec – 6 min*
*< 3 minutes recommended
Bumper Ad
Non-Skippable. No CTA Extension available.
Aspect Ratio: 16:9
File Size: 10mb
File Format: MP4, MOV, AVI, AMV, VAST
Video Length: 6 sec max
Non-Skippable 15 sec
In-Stream
Non-Skippable. No CTA Extension available.
Aspect Ratio: 16:9
File Size: 10mb
File Format: MP4, MOV, AVI, AMV, VAST
Video Length: 15 sec
CTA Thumbnail
Optional. Built on request.
Dimensions: 800×800*
File Size: 150kb
File Format: JPG, PNG, GIF
*Will render at 98×98. Built larger to preserve quality.
No CTA Extensions available for Non-Skippable 15s or Bumper Ads.
Companion Ad
Available with all YouTube products.
Dimensions: 300×60
File Size: 150kb
File Format: JPG, PNG, GIF
1TrueView In-Stream, Bumper Ad*, or Non-Skippable 15s*
2Companion Ad
3CTA Thumbnail
*No CTA Exensions available for these products.
Spotify
Please note these are Spotify specs for Creative. The Creative team will edit provided videos to these specs so Ad Ops can fulfill the Spotify products. The Creative team must receive a video file. Creative cannot rip existing YouTube video links without violating Google’s terms and conditions. If you have Spotify fulfillment questions, please visit Starting Point via SharePoint here.
Audio Companion Ad
Includes logo.
Companion Ad
Dimension: 640×640
File Size: 200kb max
File Format: JPG
Animation: None
More companion ad spec info here
Logo
Dimension: 640×640
File Size: 200kb max
File Format: JPG
Video Companion Ad
Includes logo.
Companion Ad
Dimension: 640×640
File Size: 200kb max
File Format: JPG
Animation: None
Logo
Dimension: 640×640
File Size: 200kb max
File Format: JPG
Opt-In Video
Mobile only.
Aspect Ratio: 16:9, 9:16, 1:1
File Size: 500mb max
File Format: MOV, MP4
Video Length: 30 sec max
No black bars (letter-boxing, pillar-boxing, or window-boxing)
The companion ad doesn’t currently serve with this video product, but is required during creative upload to the platform.
Video Takeover
Available on all device types.
Aspect Ratio: 16:9, 9:16
File Size: 500mb max
File Format: MOV, MP4
Video Length: 30 sec max
No black bars (letter-boxing, pillar-boxing, or window-boxing)
More Video Takeover specs here
On desktop devices, the companion ad will be shown alongside the video. On mobile devices, the companion ad will display on the lock screen if the listener locks the device while your video ad is playing.
Canvas Video
Mobile only.
Aspect Ratio: 9:16
File Size: 500mb max
File Format: MOV, MP4
Video Length: 3 sec min – 8 sec max
Video should not have sound in the creative. Video will loop when served in platform.