Dimension: 300×250
File Size: 60kb max
File Format: JPG, PNG, GIF, HTML5
Animation: GIF, HTML5
Animation Length: 15 sec max
IBV Compatible
Dimension: 728×90
File Size: 60kb max
File Format: JPG, PNG, GIF, HTML5
Animation: GIF, HTML5
Animation Length: 15 sec max
Dimension: 320×50
File Size: 60kb max
File Format: JPG, PNG, GIF, HTML5
Animation: GIF, HTML5
Animation Length: 15 sec max
Dimension: 300×600
File Size: 60kb max
File Format: JPG, PNG, GIF, HTML5
Animation: GIF, HTML5
Animation Length: 15 sec max
IBV Compatible
Dimension: 160×600
File Size: 60kb max
File Format: JPG, PNG, GIF, HTML5
Animation: GIF, HTML5
Animation Length: 15 sec max
Dimension: 970×250
File Size: 150kb max
File Format: JPG, PNG, GIF, HTML5
Animation: GIF, HTML5
Animation Length: 15 sec max
IBV Compatible
Dimension: 970×90
File Size: 60kb max
File Format: JPG, PNG, GIF, HTML5
Animation: GIF, HTML5
Animation Length: 15 sec max
This unit remains visible at the bottom of the browser window at all times.
Dimension: 320×50
File Size: 60kb max
File Format: JPG, PNG, GIF, HTML5
Animation: GIF, HTML5
Animation Length: 15 sec max
This unit remains visible at the bottom of the browser window at all times.
Dimension: 300×1050
File Size: 250kb max
File Format: JPG, PNG, GIF, HTML5
Animation: GIF, HTML5
Animation Length: 15 sec max
IBV compatible
No expansion
Dimension: 640×640
File Size: 200kb max
File Format: JPG
Animation: None
Dimension: 330×50
File Size: 60kb max
File Format: GIF
Animation: None
Font: Sans-serif (Arial preferred)
Must be a transparent background with black text.
Dimension: 970×250
File Size:
File Format: JPG
Animation: None
For detailed specifications for providing assets to the Creative Production Team for HTML5 ads, please refer to page 3 of the HTML5 Specs Guide.
When providing a video asset for in-banner video, we will need the following:
Aspect Ratio: 16:9, 9:16, 1:1, 4:3, and 6:5
File Format: MOV, MP4*
Frame Rate: 24fps
File Size: < 4mb
Video Length: 30 seconds max
Video will be user initiated per ad server requirements.
*A video file is required. We cannot accept a link to a hosted video (YouTube, Vimeo, etc.).
Served on Owned & Operated sites. This product displays on article pages and load automatically when a user scrolls down.
Aspect Ratio: 16:9
File Size: 50mb
File Format: MP4, MOV
Video Length: 15 or 30 seconds recommended*
*Longer than 30 seconds may impact completion rates and performance.
Video sizing is expressed as an aspect ratio, which is the ratio of a video’s width to its height.
Because aspect ratio is scalable, different pixel dimensions can have the same aspect ratio.
Below are some commonly used pixel dimensions with their corresponding aspect ratio.
Pixel dimensions that are 16:9
Pixel dimensions that are 1:1
Pixel dimensions that are 4:5
For premium mobile location targeting.
Aspect Ratio: 16:9
File Size: 10mb
File Format: MP4, VAST
Video Length:
Audience Extension only.
Aspect Ratio: 16:9
File Size: 100mb
Frame Rate: 30FPS
File Format: MP4 recommended
Video Length: 15 or 30 sec only
Bitrate: 14MBPS
Resolution: 720p or higher
Please note these are YouTube specs for Creative. The Creative team will edit provided videos to these specs so Ad Ops can fulfill the YouTube products. The Creative team must receive a video file. Creative cannot rip existing YouTube video links without violating Google’s terms and conditions. If you have YouTube fulfillment questions, please visit Starting Point via SharePoint here.
Aspect Ratio: 16:9
File Size:
File Format: MOV, MP4, MPEG4, AVI, WMV, FLV, 3GPP, webM
Video Length: 12 sec – 6 min*
*< 3 minutes recommended
Non-Skippable. No CTA Extension available.
Aspect Ratio: 16:9
File Size: 10mb
File Format: MP4, MOV, AVI, AMV, VAST
Video Length: 6 sec max
Non-Skippable. No CTA Extension available.
Aspect Ratio: 16:9
File Size: 10mb
File Format: MP4, MOV, AVI, AMV, VAST
Video Length: 15 sec
Optional. Built on request.
Dimensions: 800×800*
File Size: 150kb
File Format: JPG, PNG, GIF
*Will render at 98×98. Built larger to preserve quality.
No CTA Extensions available for Non-Skippable 15s or Bumper Ads.
Available with all YouTube products.
Dimensions: 300×60
File Size: 150kb
File Format: JPG, PNG, GIF
*No CTA Exensions available for these products.