Digital Display
All Screen Sizes
Home page, Interior pages, Network
Rectangle
Dimension: 300×250
File Size: 150kb max
File Format: JPG, PNG, GIF, HTML5
Animation: GIF, HTML5
Animation Length: 15 sec max
IBV Compatible
All Screen Sizes
Home page, Interior pages, Network
Leaderboard
Dimension: 728×90
File Size: 150kb max
File Format: JPG, PNG, GIF, HTML5
Animation: GIF, HTML5
Animation Length: 15 sec max
Mobile Only
Home page, Interior pages, Network
Mobile Banner
Dimension: 320×50
File Size: 60kb max
File Format: JPG, PNG, GIF, HTML5
Animation: GIF, HTML5
Animation Length: 15 sec max
Desktop Only
Interior pages, Network
Half Page
Dimension: 300×600
File Size: 150kb max
File Format: JPG, PNG, GIF, HTML5
Animation: GIF, HTML5
Animation Length: 15 sec max
IBV Compatible
Desktop Only
Network only
Wide Sky
Dimension: 160×600
File Size: 150kb max
File Format: JPG, PNG, GIF, HTML5
Animation: GIF, HTML5
Animation Length: 15 sec max
Desktop Only
Home page, Interior pages, Network
Billboard
Dimension: 970×250
File Size: 250kb max
File Format: JPG, PNG, GIF, HTML5
Animation: GIF, HTML5
Animation Length: 15 sec max
IBV Compatible
Desktop Only
Home page, Interior pages
Adhesion
Dimension: 970×90
File Size: 150kb max
File Format: JPG, PNG, GIF, HTML5
Animation: GIF, HTML5
Animation Length: 15 sec max
This unit remains visible at the bottom of the browser window at all times.
Mobile Only
Home page, Interior pages
Mobile Adhesion
Dimension: 320×50
File Size: 60kb max
File Format: JPG, PNG, GIF, HTML5
Animation: GIF, HTML5
Animation Length: 15 sec max
This unit remains visible at the bottom of the browser window at all times.
Desktop Only
Interior pages only
Portrait
Dimension: 300×1050
File Size: 250kb max
File Format: JPG, PNG, GIF, HTML5
Animation: GIF, HTML5
Animation Length: 15 sec max
IBV compatible
No expansion
Premium OmniScreen Digital Out of Home
Advance Premium OmniScreen (Digital out-of-home or DOOH) advertising is a form of advertising that uses digital displays to deliver messages to consumers in public places. Our ads can be found on billboards, bus shelters, train stations, airports, gas pumps, bars, colleges & universities, and other high-traffic areas. The media can be static display or video, depending on the type of screen.
More details on ad specs can be found here on Starting Point.
Design Best Practices
Follow the workflow here.
A reference sheet with all of the creative best practices can be downloaded here.
Click here to view creative examples from an outside agency.
Key takeaways:
- Keep it simple
- Bold colors, contrast
- Headline, subhead, CTA should be no more than 8-12 words total
- Fonts with high visibility
- Creative to match the audience targeted
- QR codes add interactivity
For videos:
- If the venue type doesn’t allow for audio, the video will be auto muted by the venue
- For best practices, include captions if audio is in the video
More tips and tricks on designing high-performing creative for Digital Out of Home are here.
Static
Bulletin
Dimension: 1400×1400
File Size: 10mb max
File Format: JPG
Color Space: RGB
Static
Poster
Dimension: 640×640
File Size: 200kb max
File Format: JPG
Animation: None
Static or Video
Rectangle
Static
Dimension: 1280×960
File Size: 10mb max
File Format: JPG
Color Space: RGB
Video
Aspect Ratio: 4:3
File Size: 50mb max
File Format: MP4
Video Length: 15 sec or 30 sec
Static or Video
Landscape Orientation
Static
Dimension: 1920×1080
File Size: 10mb max
File Format: JPG
Color Space: RGB
Video
Aspect Ratio: 16:9
File Size: 50mb max
File Format: MP4
Video Length: 15 sec or 30 sec
Static or Video
Portrait Orientation
Static
Dimension: 1920×1080
File Size: 10mb max
File Format: JPG
Color Space: RGB
Video
Aspect Ratio: 9:16
File Size: 50mb max
File Format: MP4
Video Length: 15 sec or 30 sec
Static Only
Includes 5 units:
- Bulletin
- Poster
- Static Rectangle
- Static Landscape
- Static Portrait
Video Only
Includes 5 units:
- Bulletin (static unit)
- Poster (static unit)
- Video Rectangle
- Video Landscape
- Video Portrait
Static & Video
Includes all 8 units:
- Bulletin
- Poster
- Static Rectangle
- Static Landscape
- Static Portrait
- Video Rectangle
- Video Landscape
- Video Portrait
Design Best Practices
- All creative requires a border
- Ads with a predominantly white background will be rejected
Static
Sponsorship
Dimension: 330×50
File Size: 60kb max
File Format: GIF
Animation: None
Font Family: Sans-serif (Arial preferred), all caps
Font Size: 16pt
Color: transparent background with black text and white outline
This unit does not click through.
Static
Rectangle
Dimension: 300×250
File Size: 150kb max
File Format: JPG
Animation: None
Static
Marquee
Dimension: 970×250
File Size: 250kb max
File Format: JPG
Animation: None
Static
Native Display
Dimension: 1200×628
File Size: 1200kb max
File Format: JPG
Animation: None
Static
Mobile Impact
This unit is mobile-only
Dimension: 970×550
File Size: 250kb max
File Format: JPG
Animation: None
Nova
Nova enables advertisers to promote social media posts from their Facebook, Instagram, Twitter, LinkedIn, Pinterest, TikTok, Snapchat, or YouTube posts as display ads on our O&O publisher sites and Extended Reach network.
More details on ad specs can be found here on Starting Point.
Static
Logo
Dimension: 500×500
File Size: 2mb max
File Format: JPG or PNG
This is a required unit
Static
Image
Dimension: 640×640
File Size: 2mb max
File Format: JPG, PNG, or GIF (static or animated)
Video
Video
Aspect Ratio: 16:9, 9:16, or 1:1
Dimension: 720×404, 404×720, or 480×480
File Size: 3mb max
File Format: MP4
Video Length: 15 sec max
Sound: Optional, but recommended*
Text Overlay: Optional, but recommended
Captions: Optional, but recommended
*Sound is auto off on these units
eCircular
Digitized eCircular Ad is one that a client can use to run their weekly specials online, for example a weekly grocery circular or a traditional print insert. The ad runs at the bottom of articles within the center content well. This is a good strategy to take to clients that have traditionally used print circulars in their advertising. It is ideal to have a call with the creative team prior to submitting your eCircular request.
More details on ad specs can be found here on Starting Point.
Static
eCircular
Dimension: 540×1800
File Size: 1200kb
File Format: JPG, PNG, or HTML5
Animation: 15 sec max
Static
Mobile eCircular
This unit is mobile-only
Dimension: 320×1067
File Size: 1200kb
File Format: JPG, PNG, or HTML5
Animation: 15 sec max
Optimized Creative
Optimized Creative can help you scale and increase your campaign’s performance. Instead of uploading static creatives in various sizes, you upload a group of assets (images, logos, headlines, and so on). Each time your ad shows, Google chooses the right combination of assets for each ad size.
More details on ad specs can be found here on Starting Point.
Static
Logo
Dimension: 128×128 and 512×128
Max File Size: 1200kb
File Format: JPG or PNG
Animation: nones
Up to 5 Logos of each size
Static
Images
Dimension: 627×627 and 1200×627
Max File Size: 1200kb
File Format: JPG or PNG
Animation: none
Recommendation: 5 or more of each size
Up to 15 Images of each size
Fixed Homepage Takeover
Desktop
On desktop devices, this product requires the following ad units:
Default units are listed first.
*Additional 2 rectangle designs if requested
**This unit built only if requested.
Mobile
On mobile devices, this product requires the following ad units:
Default units are listed first.
*This unit built only if requested.
Fixed Homepage Adhesion Only
Desktop
On desktop devices, this product requires the following ad units:
Default units are listed first.
Mobile
On mobile devices, this product requires the following ad units:
Default units are listed first.
Fixed Interior / Index Page
Desktop
On desktop devices, this product requires the following ad units:
Default units are listed first.
*This unit built only if requested.
Mobile
On mobile devices, this product requires the following ad units:
Default units are listed first.
*This unit built only if requested.
Interstitial
Interstitial Ads are pop up ads that take over the screen for 15 seconds before they auto close.
More details on ad specs can be found here on Starting Point.
HTML5
Interstitial Desktop
Both units are required.
Dimension: 720×420
File Size: 1200kb
File Format: HTML5 only
Animation: 15 sec max
May contain video but must start muted.
HTML5
Interstitial Mobile
Both units are required.
Dimension: 320×480
File Size: 1200kb
File Format: HTML5 only
Animation: 15 sec max
May contain video but must start muted.