All Screen Sizes

Home page, Interior pages, Network

Rectangle

Dimension: 300×250

File Size: 60kb max

File Format: JPG, PNG, GIF, HTML5

Animation: GIF, HTML5

Animation Length: 15 sec max

IBV Compatible

300x250-gray.jpg

All Screen Sizes

Home page, Interior pages, Network

Leaderboard

Dimension: 728×90

File Size: 60kb max

File Format: JPG, PNG, GIF, HTML5

Animation: GIF, HTML5

Animation Length: 15 sec max

728x90-gray.jpg

Mobile Only

Home page, Interior pages, Network

Mobile Banner

Dimension: 320×50

File Size: 60kb max

File Format: JPG, PNG, GIF, HTML5

Animation: GIF, HTML5

Animation Length: 15 sec max

320x50-gray.jpg

Desktop Only

Interior pages, Network

Half Page

Dimension: 300×600

File Size: 60kb max

File Format: JPG, PNG, GIF, HTML5

Animation: GIF, HTML5

Animation Length: 15 sec max

IBV Compatible

300x600-gray.jpg

Desktop Only

Network only

Wide Sky

Dimension: 160×600

File Size: 60kb max

File Format: JPG, PNG, GIF, HTML5

Animation: GIF, HTML5

Animation Length: 15 sec max

160x600-gray.jpg

Desktop Only

Home page, Interior pages, Network

Billboard

Dimension: 970×250

File Size: 150kb max

File Format: JPG, PNG, GIF, HTML5

Animation: GIF, HTML5

Animation Length: 15 sec max

IBV Compatible

970x250-gray.jpg

Desktop Only

Home page, Interior pages

Adhesion

Dimension: 970×90

File Size: 60kb max

File Format: JPG, PNG, GIF, HTML5

Animation: GIF, HTML5

Animation Length: 15 sec max

This unit remains visible at the bottom of the browser window at all times.

970x90-gray.jpg

Mobile Only

Home page, Interior pages

Mobile Adhesion

Dimension: 320×50

File Size: 60kb max

File Format: JPG, PNG, GIF, HTML5

Animation: GIF, HTML5

Animation Length: 15 sec max

This unit remains visible at the bottom of the browser window at all times.

320x50-gray.jpg

Desktop Only

Interior pages only

Portrait

Dimension: 300×1050

File Size: 250kb max

File Format: JPG, PNG, GIF, HTML5

Animation: GIF, HTML5

Animation Length: 15 sec max

IBV compatible

No expansion

300x1050-gray.jpg

All Screen Sizes

Email Newsletter

Newsletter Sponsorship

Dimension: 330×50

File Size: 60kb max

File Format: GIF

Animation: None

Font: Sans-serif (Arial preferred)

Must be a transparent background with black text.

newsletter_sponsorship_cropped.jpg

All Screen Sizes

Email Newsletter

Newsletter Sponsorship Marquee

Dimension: 970×250

File Size: 

File Format: JPG

Animation: None

newsletter_sponsorship-marquee_cropped.jpg

Premium OmniScreen Digital Out of Home

Advance Premium OmniScreen (Digital out-of-home or DOOH) advertising is a form of advertising that uses digital displays to deliver messages to consumers in public places. Our ads can be found on billboards, bus shelters, train stations, airports, gas pumps, bars, colleges & universities, and other high-traffic areas. The media can be static display or video, depending on the type of screen.

More details on ad specs can be found here on Starting Point.

Design Best Practices

A reference sheet with all of the creative best practices can be downloaded here.

Click here to view creative examples from an outside agency.

 

Key takeaways:

  • Keep it simple
  • Bold colors, contrast
  • Headline, subhead, CTA should be no more than 8-12 words total
  • Fonts with high visibility
  • Creative to match the audience targeted
  • QR codes add interactivity

More tips and tricks on designing high-performing creative for Digital Out of Home are here.

Static

Bulletin

Dimension: 1400×1400

File Size: 10mb max

File Format: JPG

Color Space: RGB

Static

Poster

Dimension: 640×640

File Size: 200kb max

File Format: JPG

Animation: None

Static or Video

Rectangle

Static

Dimension: 1280×960

File Size: 10mb max

File Format: JPG

Color Space: RGB

Video

Aspect Ratio: 4:3

File Size: 50mb max

File Format: MP4

Video Length: 15 sec or 30 sec

Static or Video

Landscape Orientation

Static

Dimension: 1920×1080

File Size: 10mb max

File Format: JPG

Color Space: RGB

Video

Aspect Ratio: 16:9

File Size: 50mb max

File Format: MP4

Video Length: 15 sec or 30 sec

Static or Video

Portrait Orientation

Static

Dimension: 1920×1080

File Size: 10mb max

File Format: JPG

Color Space: RGB

Video

Aspect Ratio: 9:16

File Size: 50mb max

File Format: MP4

Video Length: 15 sec or 30 sec

Static Only

Includes 5 units:

  • Bulletin
  • Poster
  • Static Rectangle
  • Static Landscape
  • Static Portrait

Video Only

Includes 5 units:

  • Bulletin (static unit)
  • Poster (static unit)
  • Video Rectangle
  • Video Landscape
  • Video Portrait

Static & Video

Includes all 8 units:

  • Bulletin
  • Poster
  • Static Rectangle
  • Static Landscape
  • Static Portrait
  • Video Rectangle
  • Video Landscape
  • Video Portrait

Online Impressions Newsletter

Design Best Practices

  • All creative requires a border
  • Ads with a predominantly white background will be rejected

Static

Sponsorship

Dimension: 330×50

File Size: 60kb max

File Format: GIF

Animation: None

Font Family: Sans-serif (Arial preferred), all caps

Font Size: 16pt

Color: transparent background with black text and white outline

This unit does not click through.

newsletter_sponsorship_cropped.jpg

Static

Rectangle

Dimension: 300×250

File Size: 60kb max

File Format: JPG

Animation: None

newsletter-300x250

Static

Marquee

Dimension: 970×250

File Size: 150kb max

File Format: JPG

Animation: None

newsletter-970x250

Static

Mobile Impact

This unit is mobile-only

Dimension: 970×550

File Size: 150kb max

File Format: JPG

Animation: None

Nova

Nova enables advertisers to promote social media posts from their Facebook, Instagram, Twitter, LinkedIn, Pinterest, TikTok, Snapchat, or YouTube posts as display ads on our O&O publisher sites and Extended Reach network.   

More details on ad specs can be found here on Starting Point.

Static

Logo

Dimension: 500×500

File Size: 2mb max

File Format: JPG or PNG

This is a required unit

Static

Image

Dimension: 640×640

File Size: 2mb max

File Format: JPG, PNG, or GIF (static or animated)

 

Video

Video

Aspect Ratio: 16:9

Dimension: 720×405

File Size: 3mb max

File Format: MP4

Video Length: 15 sec max

Sound: Optional, but recommended*

Text Overlay: Optional, but recommended

Captions: Optional, but recommended

*Sound is auto off on these units

 

eCircular

Digitized eCircular Ad is one that a client can use to run their weekly specials online, for example a weekly grocery circular or a traditional print insert.  The ad runs at the bottom of articles within the center content well.  This is a good strategy to take to clients that have traditionally used print circulars in their advertising. It is ideal to have a call with the creative team prior to submitting your eCircular request.

More details on ad specs can be found here on Starting Point.

Static

eCircular

Dimension: 540×1800 

File Size: 1200kb

File Format: JPG, PNG, or HTML5

Animation: 15 sec max

 

 

 

Static

Mobile eCircular

This unit is mobile-only

Dimension: 320×1067 

File Size: 1200kb

File Format: JPG, PNG, or HTML5

Animation: 15 sec max

In-Banner Video

For detailed specifications for providing assets to the Creative Production Team for HTML5 ads, please refer to page 3 of the HTML5 Specs Guide.

When providing a video asset for in-banner video, we will need the following:

Aspect Ratio: 16:9, 9:16, 1:1, 4:3, and 6:5

File Format: MOV, MP4*

Frame Rate: 30fps

File Size: < 4mb

  • Larger file sizes are accepted, but will be compressed below 4mb by the Ad Production team prior to placement in the ad.

Video Length: 15 seconds max

Video will be user initiated per ad server requirements.

*A video file is required. We cannot accept a link to a hosted video (YouTube, Vimeo, etc.).

Instory/Outstream

Served on Owned & Operated sites. This product displays on article pages and load automatically when a user scrolls down.

Aspect Ratio: 16:9

File Size: 50mb

File Format: MP4, MOV

Video Length: 15 or 30 seconds recommended*

*Longer than 30 seconds may impact completion rates and performance.

Aspect Ratio

Video sizing is expressed as an aspect ratio, which is the ratio of a video’s width to its height.

Because aspect ratio is scalable, different pixel dimensions can have the same aspect ratio.

Below are some commonly used pixel dimensions with their corresponding aspect ratio.

Pixel dimensions that are 16:9

  • 1920×1080
  • 960×540

Pixel dimensions that are 1:1

  • 1080×1080
  • 540×540

Pixel dimensions that are 4:5

  • 1080×1350
  • 768×960

In-Stream Video

For premium mobile location targeting.

Aspect Ratio: 16:9

File Size: 10mb

File Format: MP4, VAST

Video Length:

  • 15 seconds – non-skippable
  • 30 seconds – skippable after 5 sec

OTT/CTV/TVE

Audience Extension only.

Aspect Ratio: 16:9

File Size: 100mb

Frame Rate: 30FPS

File Format: MP4 recommended

  • Also accpeted: X-FLV, webM, WMV, OGG, MPEG, Quicktime, 3GPP, M4V, MOV, VAST 2.0, VAST 3.0

Video Length: 15 or 30 sec only

Bitrate: 14MBPS

Resolution: 720p or higher

Scan Type: Progressive Scan

YouTube

Please note these are YouTube specs for Creative. The Creative team will edit provided videos to these specs so Ad Ops can fulfill the YouTube products. The Creative team must receive a video file. Creative cannot rip existing YouTube video links without violating Google’s terms and conditions. If you have YouTube fulfillment questions, please visit Starting Point via SharePoint here.
Specs Disclaimer: Youtube updates their specs frequently. To see the most up-to-date specs for Youtube products click here. 

TrueView In-Stream

Aspect Ratio: 16:9

File Size:  < 256 GB

File Format: MOV, MP4, MPEG4, AVI, WMV, FLV, 3GPP, webM

Video Length: 12 sec – 6 min*

*< 3 minutes recommended

Bumper Ad

Non-Skippable. No CTA Extension available.

Aspect Ratio: 16:9

File Size: 10mb

File Format: MP4, MOV, AVI, AMV, VAST

Video Length: 6 sec max

Non-Skippable 15 sec
In-Stream

Non-Skippable. No CTA Extension available.

Aspect Ratio: 16:9

File Size: 10mb

File Format: MP4, MOV, AVI, AMV, VAST

Video Length: 15 sec

CTA Thumbnail

Optional. Built on request.

Dimensions: 800×800*

File Size: 150kb

File Format: JPG, PNG, GIF

*Will render at 98×98. Built larger to preserve quality.

No CTA Extensions available for Non-Skippable 15s or Bumper Ads.

Companion Ad

Available with all YouTube products.

Dimensions: 300×60

File Size: 150kb

File Format: JPG, PNG, GIF

1TrueView In-Stream, Bumper Ad*, or Non-Skippable 15s*

2Companion Ad

3CTA Thumbnail

*No CTA Exensions available for these products.

video-youtube-mockup

Spotify

Please note these are Spotify specs for Creative. The Creative team will edit provided videos to these specs so Ad Ops can fulfill the Spotify products. The Creative team must receive a video file. Creative cannot rip existing YouTube video links without violating Google’s terms and conditions. If you have Spotify fulfillment questions, please visit Starting Point via SharePoint here.

Audio Companion Ad

Includes logo.

Companion Ad

Dimension: 640×640

File Size: 200kb max

File Format: JPG

Animation: None

More companion ad spec info here

Logo

Dimension: 640×640

File Size: 200kb max

File Format: JPG

Video Companion Ad

Includes logo.

Companion Ad

Dimension: 640×640

File Size: 200kb max

File Format: JPG

Animation: None

 

Logo

Dimension: 640×640

File Size: 200kb max

File Format: JPG

Opt-In Video

Mobile only.

Aspect Ratio: 16:9, 9:16, 1:1

File Size: 500mb max

File Format: MOV, MP4

Video Length: 30 sec max

No black bars (letter-boxing, pillar-boxing, or window-boxing)

More Opt-In video specs here

 

The companion ad doesn’t currently serve with this video product, but is required during creative upload to the platform.

Video Takeover

Available on all device types.

Aspect Ratio: 16:9, 9:16

File Size: 500mb max

File Format: MOV, MP4

Video Length: 30 sec max

No black bars (letter-boxing, pillar-boxing, or window-boxing)

More Video Takeover specs here

 

On desktop devices, the companion ad will be shown alongside the video. On mobile devices, the companion ad will display on the lock screen if the listener locks the device while your video ad is playing.