Digital Display
All Screen Sizes
Home page, Interior pages, Network
Rectangle
Dimension: 300×250
File Size: 60kb max
File Format: JPG, PNG, GIF, HTML5
Animation: GIF, HTML5
Animation Length: 15 sec max
IBV Compatible
All Screen Sizes
Home page, Interior pages, Network
Leaderboard
Dimension: 728×90
File Size: 60kb max
File Format: JPG, PNG, GIF, HTML5
Animation: GIF, HTML5
Animation Length: 15 sec max
Mobile Only
Home page, Interior pages, Network
Mobile Banner
Dimension: 320×50
File Size: 60kb max
File Format: JPG, PNG, GIF, HTML5
Animation: GIF, HTML5
Animation Length: 15 sec max
Desktop Only
Interior pages, Network
Half Page
Dimension: 300×600
File Size: 60kb max
File Format: JPG, PNG, GIF, HTML5
Animation: GIF, HTML5
Animation Length: 15 sec max
IBV Compatible
Desktop Only
Network only
Wide Sky
Dimension: 160×600
File Size: 60kb max
File Format: JPG, PNG, GIF, HTML5
Animation: GIF, HTML5
Animation Length: 15 sec max
Desktop Only
Home page, Interior pages, Network
Billboard
Dimension: 970×250
File Size: 150kb max
File Format: JPG, PNG, GIF, HTML5
Animation: GIF, HTML5
Animation Length: 15 sec max
IBV Compatible
Desktop Only
Home page, Interior pages
Adhesion
Dimension: 970×90
File Size: 60kb max
File Format: JPG, PNG, GIF, HTML5
Animation: GIF, HTML5
Animation Length: 15 sec max
This unit remains visible at the bottom of the browser window at all times.
Mobile Only
Home page, Interior pages
Mobile Adhesion
Dimension: 320×50
File Size: 60kb max
File Format: JPG, PNG, GIF, HTML5
Animation: GIF, HTML5
Animation Length: 15 sec max
This unit remains visible at the bottom of the browser window at all times.
Desktop Only
Interior pages only
Portrait
Dimension: 300×1050
File Size: 250kb max
File Format: JPG, PNG, GIF, HTML5
Animation: GIF, HTML5
Animation Length: 15 sec max
IBV compatible
No expansion
All Screen Sizes
Network only
Spotify Companion Ad
Dimension: 640×640
File Size: 200kb max
File Format: JPG
Animation: None
All Screen Sizes
Email Newsletter
Newsletter Sponsorship
Dimension: 330×50
File Size: 60kb max
File Format: GIF
Animation: None
Font: Sans-serif (Arial preferred)
Must be a transparent background with black text.
All Screen Sizes
Email Newsletter
Newsletter Sponsorship Marquee
Dimension: 970×250
File Size:
File Format: JPG
Animation: None
Video Products
In-Banner Video
For detailed specifications for providing assets to the Creative Production Team for HTML5 ads, please refer to page 3 of the HTML5 Specs Guide.
When providing a video asset for in-banner video, we will need the following:
Aspect Ratio: 16:9, 9:16, 1:1, 4:3, and 6:5
File Format: MOV, MP4*
Frame Rate: 24fps
File Size: < 4mb
- Larger file sizes are accepted, but will be compressed below 4mb by the Ad Production team prior to placement in the ad.
Video Length: 30 seconds max
Video will be user initiated per ad server requirements.
*A video file is required. We cannot accept a link to a hosted video (YouTube, Vimeo, etc.).
Instory/Outstream
Served on Owned & Operated sites. This product displays on article pages and load automatically when a user scrolls down.
Aspect Ratio: 16:9
File Size: 50mb
File Format: MP4, MOV
Video Length: 15 or 30 seconds recommended*
*Longer than 30 seconds may impact completion rates and performance.
Aspect Ratio
Video sizing is expressed as an aspect ratio, which is the ratio of a video’s width to its height.
Because aspect ratio is scalable, different pixel dimensions can have the same aspect ratio.
Below are some commonly used pixel dimensions with their corresponding aspect ratio.
Pixel dimensions that are 16:9
- 1920×1080
- 960×540
Pixel dimensions that are 1:1
- 1080×1080
- 540×540
Pixel dimensions that are 4:5
- 1080×1350
- 768×960
In-Stream Video
For premium mobile location targeting.
Aspect Ratio: 16:9
File Size: 10mb
File Format: MP4, VAST
Video Length:
- 15 seconds – non-skippable
- 30 seconds – skippable after 5 sec
OTT/CTV/TVE
Audience Extension only.
Aspect Ratio: 16:9
File Size: 100mb
Frame Rate: 30FPS
File Format: MP4 recommended
- Also accpeted: X-FLV, webM, WMV, OGG, MPEG, Quicktime, 3GPP, M4V, MOV, VAST 2.0, VAST 3.0
Video Length: 15 or 30 sec only
Bitrate: 14MBPS
Resolution: 720p or higher
YouTube
Please note these are YouTube specs for Creative. The Creative team will edit provided videos to these specs so Ad Ops can fulfill the YouTube products. The Creative team must receive a video file. Creative cannot rip existing YouTube video links without violating Google’s terms and conditions. If you have YouTube fulfillment questions, please visit Starting Point via SharePoint here.
TrueView In-Stream
Aspect Ratio: 16:9
File Size:
File Format: MOV, MP4, MPEG4, AVI, WMV, FLV, 3GPP, webM
Video Length: 12 sec – 6 min*
*< 3 minutes recommended
Bumper Ad
Non-Skippable. No CTA Extension available.
Aspect Ratio: 16:9
File Size: 10mb
File Format: MP4, MOV, AVI, AMV, VAST
Video Length: 6 sec max
Non-Skippable 15 sec
In-Stream
Non-Skippable. No CTA Extension available.
Aspect Ratio: 16:9
File Size: 10mb
File Format: MP4, MOV, AVI, AMV, VAST
Video Length: 15 sec
CTA Thumbnail
Optional. Built on request.
Dimensions: 800×800*
File Size: 150kb
File Format: JPG, PNG, GIF
*Will render at 98×98. Built larger to preserve quality.
No CTA Extensions available for Non-Skippable 15s or Bumper Ads.
Companion Ad
Available with all YouTube products.
Dimensions: 300×60
File Size: 150kb
File Format: JPG, PNG, GIF
1TrueView In-Stream, Bumper Ad*, or Non-Skippable 15s*
2Companion Ad
3CTA Thumbnail
*No CTA Exensions available for these products.
