Meta Feed Ads
Feed - 1:1 Video
Aspect Ratio: 1:1
File Size: Under 20mb recommended
File Format: MP4 or MOV for best quality
Video Length: 15 sec max
Sound: Optional, but recommended
Headline, body text, and CTA/Clickthrough are added by the fulfillment team or can be provided by the client, if needed for compliance.
Sample 1:1 video feed creative on Facebook
Feed - 4:5 Video
Aspect Ratio: 4:5
File Size: 4gb max
File Format: MP4, MOV
Video Length: 15 sec max
Sound: Optional, but recommended
Headline, body text, and CTA/Clickthrough are added by the fulfillment team or can be provided by the client, if needed for compliance.
Sample 4:5 video feed creative on Instagram
Feed - Image
Dimensions: 1080×1080
File Size: 30mb max
File Format: JPG, PNG
Headline, body text, and CTA/Clickthrough are added by the fulfillment team or can be provided by the client, if needed for compliance.
Instagram Only
Dimensions: 1080×1350
File Size: 30mb max
File Format: JPG, PNG
Headline, body text, and CTA/Clickthrough are added by the fulfillment team or can be provided by the client, if needed for compliance.
Sample image feed creative on Facebook
Sample image feed creative on Instagram
Meta Stories
Stories - Video
Aspect Ratio: 9:16
File Size: 4gb max
File Format: MP4 or MOV for best quality
Video Length: 15 sec max
Sound: Optional, but recommended
Headline, body text, and CTA/Clickthrough are added by the fulfillment team or can be provided by the client, if needed for compliance.
Text-Safe Zone
It is recommended to avoid putting text or logos in the top 14% (250px) of the ad and the bottom 20% (340px) of the ad. This will prevent overlap with the platform’s UI elements.
Sample stories video creative on Facebook
Sample stories video creative on Instagram
Stories - Image
Dimensions: 1080×1920
File Size: 30mb max
File Format: JPG
Headline, body text, and CTA/Clickthrough are added by the fulfillment team or can be provided by the client, if needed for compliance.
Text-Safe Zone
It is recommended to avoid putting text or logos in the top 14% (250px) of the ad and the bottom 20% (340px) of the ad. This will prevent overlap with the platform’s UI elements.
Sample stories image creative on Facebook
Sample stories image creative on Instagram
Meta Reels
Video
Aspect Ratio: 9:16
File Size: 4gb max
File Format: MP4 or MOV for best quality
Video Length: 15 sec recommended
Sound: Optional, but recommended
Headline, body text, and CTA/Clickthrough are added by the fulfillment team or can be provided by the client, if needed for compliance.
Text-Safe Zone
Consider leaving roughly 14% of the top, 35% of the bottom, and 6% on each side of your asset free from text, logos, or other key creative elements to avoid covering them with the profile icon or call-to-action.
Sample stories video creative on Facebook
Sample stories video creative on Instagram
Meta Audience Network
Video
Aspect Ratio: 16:9
File Size: 4gb max
File Format: MP4 or MOV for best quality
Video Length: 15 sec recommended for best practice
Sound: Optional, but recommended
Headline, body text, and CTA/Clickthrough are added by the fulfillment team or can be provided by the client, if needed for compliance.
Sample video creative for Meta
Image
Dimensions: 1200×628
File Size: 30mb max
File Format: JPG, PNG
Headline, body text, and CTA/Clickthrough are added by the fulfillment team or can be provided by the client, if needed for compliance.
Meta Carousel
Image / Video
Dimensions: 1080×1080, 1080×1920
File Size: 30mb max (per asset)
File Format: JPG, PNG, MP4
Minimum 2 cards, maximum 10 cards
1 carousel can include a mix of image and video.
Headline, body text, and CTA/Clickthrough are added by the fulfillment team or can be provided by the client, if needed for compliance.
Sample image feed creative on Facebook
Sample image feed creative on Instagram
TikTok Video
This product is video-only
Video
Aspect Ratio: 9:16
File Size: 500mb max
File Format: MP4
Video Length: 30 seconds max
Must have sound.
All sound should be properly licensed for commercial use. View all TikTok music approved for commercial use here.
Reusing TikToks: Advertisers can reuse TikTok videos that they posted organically but the video CANNOT have the TikTok logo in them. The TikTok logo has to be removed before we can use them in paid ads.
Call to action, clickthrough, stickers, icons, and overlays are added by the fulfillment team.
Additional TikTok design help is available here. It covers native TikTok fonts, colors, and effects.
Sample TikTok video creative.
TikTok safe-space overlay with expanded description. Download the PNG overlay here.
Image Ad
Dimensions: 1200×628, 1080×1080
File Size: 5mb max
File Format: JPG, PNG, GIF
Sample horizontal/landscape image ad on Linkedin
Carousel Ad (Image Only)
Dimensions: 1080×1080
File Size: 10mb max (per image)
File Format: JPG, PNG
Minimum 2 cards, maximum 10 cards
Carousel ads do not support video at this time.
Sample horizontal/landscape image ad on Linkedin
Snapchat
Video
The creative team will only provide the following unit:
Aspect Ratio: 9:16 video
File Size: 1 GB
File Format: mp4, MOV
Video Length: 3-180 seconds
Must have sound.
X (formerly Twitter)
Image Ad
The creative team will only provide the following unit:
Dimensions: 1080×1080
File Size: 5 mb max
File Format: JPG, PNG
Sample 1080×1080 image ad on Twitter
Video Ad
The creative team will only provide the following unit:
Aspect Ratio: 1:1
File Size: 30 mb max
File Format: MP4, MOV
Sound: Optional, but recommended
Captions: Optional, but recommended
Sample 1:1 video ad on Twitter
Carousel Ad
Carousel ads can contain a mix of image and video.
Minimum 2 cards, maximum 6 cards
Image
Dimensions: 800×800
File Size: 5mb max (per image)
File Format: JPG, PNG
Video
Aspect Ratio: 1:1
File Size: 30 mb max (per video)
File Format: MP4, MOV
Video Length: 15 seconds or less recommended for best practice
Sound: Optional, but recommended
Captions: Optional, but recommended
Sample carousel ad on Twitter
Image Ad
Dimensions: 1000×1500
File Size: 20 mb max
File Format: JPG, PNG
It is recommended to avoid putting text or logos in the top 270px, left 65px, right 195px, and bottom 790px of the ad. This will prevent overlap with the platform’s UI elements.
Video Ad
Aspect Ratio: 2:3
File Size: 2 gb max
File Format: MP4, MOV, M4V
Video Length: 6 to 15 seconds recommended
Sound: Optional, but recommended
Captions: Optional, but recommended
It is recommended to avoid putting text or logos in the top 270px, left 65px, right 195px, and bottom 790px of the ad. This will prevent overlap with the platform’s UI elements.
Carousel Ad
Dimensions: 1080×1080
File Size: 20 mb max (per image)
File Format: JPG, PNG
Minimum 2 cards, maximum 5 cards
Social Creative
Social Updates:
Updated 11/25/24 | View past updates
Instagram only image feed size added: 1080×1350