Meta Feed Ads
Feed - 1:1 Video
Aspect Ratio: 1:1
File Size: Under 20mb recommended
File Format: MP4 or MOV for best quality
Video Length: 15 sec max
Sound: Optional, but recommended
Headline, body text, and CTA/Clickthrough are added by the fulfillment team or can be provided by the client, if needed for compliance.
Sample 1:1 video feed creative on Facebook
Feed - 4:5 Video
Aspect Ratio: 4:5
File Size: 4gb max
File Format: MP4, MOV
Video Length: 15 sec max
Sound: Optional, but recommended
Headline, body text, and CTA/Clickthrough are added by the fulfillment team or can be provided by the client, if needed for compliance.
Sample 4:5 video feed creative on Instagram
Feed - Image
Dimensions: 1080×1080
File Size: 30mb max
File Format: JPG, PNG
Headline, body text, and CTA/Clickthrough are added by the fulfillment team or can be provided by the client, if needed for compliance.
Instagram Only
Dimensions: 1080×1350
File Size: 30mb max
File Format: JPG, PNG
Headline, body text, and CTA/Clickthrough are added by the fulfillment team or can be provided by the client, if needed for compliance.
Sample image feed creative on Facebook
Sample image feed creative on Instagram
Meta Stories
Stories - Video
Aspect Ratio: 9:16
File Size: 4gb max
File Format: MP4 or MOV for best quality
Video Length: 15 sec max
Sound: Optional, but recommended
Headline, body text, and CTA/Clickthrough are added by the fulfillment team or can be provided by the client, if needed for compliance.
Text-Safe Zone
It is recommended to avoid putting text or logos in the top 14% (250px) of the ad and the bottom 20% (340px) of the ad. This will prevent overlap with the platform’s UI elements.
Sample stories video creative on Facebook
Sample stories video creative on Instagram
Stories - Image
Dimensions: 1080×1920
File Size: 30mb max
File Format: JPG
Headline, body text, and CTA/Clickthrough are added by the fulfillment team or can be provided by the client, if needed for compliance.
Text-Safe Zone
It is recommended to avoid putting text or logos in the top 14% (250px) of the ad and the bottom 20% (340px) of the ad. This will prevent overlap with the platform’s UI elements.
Sample stories image creative on Facebook
Sample stories image creative on Instagram
Meta Reels
Video
Aspect Ratio: 9:16
File Size: 4gb max
File Format: MP4 or MOV for best quality
Video Length: 15 sec recommended
Sound: Optional, but recommended
Headline, body text, and CTA/Clickthrough are added by the fulfillment team or can be provided by the client, if needed for compliance.
Text-Safe Zone
Consider leaving roughly 14% of the top, 35% of the bottom, and 6% on each side of your asset free from text, logos, or other key creative elements to avoid covering them with the profile icon or call-to-action.
Sample stories video creative on Facebook
Sample stories video creative on Instagram
Meta Audience Network
Video
Aspect Ratio: 16:9
File Size: 4gb max
File Format: MP4 or MOV for best quality
Video Length: 15 sec recommended for best practice
Sound: Optional, but recommended
Headline, body text, and CTA/Clickthrough are added by the fulfillment team or can be provided by the client, if needed for compliance.
Sample video creative for Meta
Image
Dimensions: 1200×628
File Size: 30mb max
File Format: JPG, PNG
Headline, body text, and CTA/Clickthrough are added by the fulfillment team or can be provided by the client, if needed for compliance.
Meta Carousel
Image / Video
Dimensions: 1080×1080, 1080×1920
File Size: 30mb max (per asset)
File Format: JPG, PNG, MP4
Minimum 2 cards, maximum 10 cards
1 carousel can include a mix of image and video.
Headline, body text, and CTA/Clickthrough are added by the fulfillment team or can be provided by the client, if needed for compliance.
Sample image feed creative on Facebook
Sample image feed creative on Instagram
TikTok Video
This product is video-only
Video
Aspect Ratio: 9:16
File Size: 500mb max
File Format: MP4
Video Length: 30 seconds max
Must have sound.
All sound should be properly licensed for commercial use. View all TikTok music approved for commercial use here.
Reusing TikToks: Advertisers can reuse TikTok videos that they posted organically but the video CANNOT have the TikTok logo in them. The TikTok logo has to be removed before we can use them in paid ads.
Call to action, clickthrough, stickers, icons, and overlays are added by the fulfillment team.
Additional TikTok design help is available here. It covers native TikTok fonts, colors, and effects.
Sample TikTok video creative.
TikTok safe-space overlay with expanded description. Download the PNG overlay here.
Image Ad
Dimensions: 1200×628, 1080×1080
File Size: 5mb max
File Format: JPG, PNG, GIF
Sample horizontal/landscape image ad on Linkedin
Carousel Ad (Image Only)
Dimensions: 1080×1080
File Size: 10mb max (per image)
File Format: JPG, PNG
Minimum 2 cards, maximum 10 cards
Carousel ads do not support video at this time.
Sample horizontal/landscape image ad on Linkedin
Snapchat
Video
The creative team will only provide the following unit:
Aspect Ratio: 9:16
File Size: 1 GB
Video Length: 3-180 seconds
Best practice: 15 seconds
File Format: MP4, MOV
Required: H.264 encoded, AAC codec audio
Must have sound.
Logo
This is a required unit for all ad types.
Example shown in upper left of image below.
Dimensions: 320×320 min
File Size: 2 MB max
File Format: JPG or PNG
Stories Ad
This is similar to Meta Carousel.
Image and Video Specs match those for individual Image and Video ads.
Minimum 2 cards, maximum 10 tiles/cards.
Tile image:
This is a required ad unit for Stories
Dimensions: 360×600
File Size: 2 MB
File Format: PNG
Safe Zone: 175px at the top of image and 269px at the bottom.
X (formerly Twitter)
Image Ad
The creative team will only provide the following unit:
Dimensions: 1080×1080
File Size: 5 mb max
File Format: JPG, PNG
Sample 1080×1080 image ad on Twitter
Video Ad
The creative team will only provide the following unit:
Aspect Ratio: 1:1
File Size: 30 mb max
File Format: MP4, MOV
Sound: Optional, but recommended
Captions: Optional, but recommended
Sample 1:1 video ad on Twitter
Carousel Ad
Carousel ads can contain a mix of image and video.
Minimum 2 cards, maximum 6 cards
Image
Dimensions: 800×800
File Size: 5mb max (per image)
File Format: JPG, PNG
Video
Aspect Ratio: 1:1
File Size: 30 mb max (per video)
File Format: MP4, MOV
Video Length: 15 seconds or less recommended for best practice
Sound: Optional, but recommended
Captions: Optional, but recommended
Sample carousel ad on Twitter
Image Ad
Dimensions: 1000×1500
File Size: 20 mb max
File Format: JPG, PNG
It is recommended to avoid putting text or logos in the top 270px, left 65px, right 195px, and bottom 790px of the ad. This will prevent overlap with the platform’s UI elements.
Video Ad
Aspect Ratio: 2:3
File Size: 2 gb max
File Format: MP4, MOV, M4V
Video Length: 6 to 15 seconds recommended
Sound: Optional, but recommended
Captions: Optional, but recommended
It is recommended to avoid putting text or logos in the top 270px, left 65px, right 195px, and bottom 790px of the ad. This will prevent overlap with the platform’s UI elements.
Carousel Ad
Dimensions: 1080×1080
File Size: 20 mb max (per image)
File Format: JPG, PNG
Minimum 2 cards, maximum 5 cards
Image Ad
Dimensions: 1440×1080
File Size: 3 MB max
File Format: JPG, PNG, or GIF
Thumbnail: *Optional
Dimensions: 400×300
File Size: 500 KB max
File Format: JPG, PNG, or Static Gif
Video Ad
Aspect Ratio: 4:3 or 16:9
File Size: 1 GB max
Video Length: 2 sec -15 min
Best practice: 5-30 seconds
File Format: MP4, MOV
(ProRes not supported)
Frame Rate: 30fps max
Thumbnail: *Optional
Dimensions: same aspect ratio as video
File Size: 3 MB
File Format: JPG, PNG, or Static Gif
Carousel
Required Files: 2 min – 6 max
File Format: JPG, PNG, or GIF
Dimensions: 1440×1080
File Size:
3 MB max for GIF
20 MB max for JPG or PNG
Thumbnail: *Optional
Dimensions: 400×300
File Size: 3 MB
File Format: JPG, PNG, or Static Gif
Free-form Ad
Image *Optional
Max files: 20
Dimensions: 1440×1080, 1440×1080, or 1920×1080
File Size: 10 MB max
File Format: JPG, PNG, or GIF
Video *Optional
Max files: 5
Aspect Ratio: 16:9
File Size: 1 GB max
Best Practice: 50-100 MB
Video Length: 2 sec -15 min
Best practice: 5-30 seconds
File Format: MP4, MOV
(ProRes not supported)
Frame Rate: 30fps max
Thumbnail: *Optional
Note this ad type doesn’t auto generate a thumbnail. Ads w/o a thumbnail won’t display any media in feeds.
Dimensions: 400×300
File Size: 500 KB max
File Format: JPG, PNG, or Static Gif
Free-form Example:
Reddit Premium Takeovers
Top banner
An image ad that occupies the real estate at the top of the page.
Dimensions: 300×600 or 300×250
File Size: 150 KB max
File Format: JPG or PNG
Sticky Banner
An image ad that maintains a fixed position at the top of the page, ensuring prolonged visibility as redditors scroll through content.
Dimensions: 300×250
File Size: 150 KB max
File Format: JPG or PNG
Trending Tile
An image ad featured in the trending section of the Popular feed or when redditors actively search on Reddit.
Dimensions:
Mobile 657×288
Desktop 600×450
File Size: 3 MB max
File Format: JPG or PNG
Thumbnail:
Dimensions: 400×300
File Size: 500kb
File Format: JPG, PNG, or Static Gif
Promoted Post
Displays on Trending page.
Image
Dimensions: 1200×628
File Size: 3 MB max
File Format: JPG of PNG
Video:
Aspect Ratio: 1.9:1
File Size: 1 GB max
File Format: MP4 or MOV
Frame Rate: 30fps max
Video Length: 2 sec -15 min
Best practice: 5-30 seconds
Thumbnail:
Dimensions: 400×300
File Size: 500 KB max
File Format: JPG or PNG
Vertical Video
A video ad only visible to mobile app users that appears between organic content in the full-screen media player. If the redditor doesn’t take any action, the video will loop.
Aspect Ratio: 9:16
File Size: 1 GB max
Video Length: 5 – 30 seconds
Best practice: 6 – 15 seconds
File Format: MP4, MOV
(ProRes not supported)
Frame Rate: 30fps max
Thumbnail:
Dimensions: 400×300
File Size: 500 KB max
File Format: JPG, PNG, or Static Gif
Video Spotlight
A video ad that takes up more vertical space within the feed. It’s only visible to mobile app users. Tapping on the video will play it in full screen. If the redditor doesn’t take any action, the video will loop.
Aspect Ratio: 9:16
File Size: 1 GB max
Video Length: 5 – 30 seconds
Best practice: ≤ 15 seconds
File Format: MP4, MOV
(ProRes not supported)
Frame Rate: 30fps max
Example shows what platform shows before user clicks to full screen view.
Social Creative
Social Updates:
Updated 4/25/25 | View past updates